Once upon a time a video appeared on television a few times, or was distributed on VHS or DVD. Now there are a multitude of outlets where it is possible to reach almost anyone on the planet with a video almost instantly.
But this brings with it new challenges. The form of distribution is changing, from point and play to playlists and more traditional schedules. The accompaniment of other functionality either on the main screen, or more usually, on a second screen are becoming more prevalent.
The ability to easily manage and distribute video content across various portals, outlets, channels, websites, devices and platforms is an essential part of the production process.
Video has also become a central part of industries such as marketing and publishing, with its use increasing exponentially, and here again we provide the tools to help organisations make the most of the new opportunities that are arising every day to improve their communications and publications.