A shoutchannel is an extensible video player that can reach out into existing social and media properties.
shoutchannels don’t live in one place – they’re a connection between your company and your audiences wherever they are. They have interactive wrappers and can be sized to fit onto destinations such as websites, blogs, Facebook pages, mobiles and tablets. You can incorporate any type of functionality, from shopping baskets to polls, from forums to Tweets to take your brand out onto the web.
Here’s an example: